The split is emphasis, not physics. Pure’s contract score is 9.4 — one of the names ComReg Compare flags for plans without a built-in annual increase (confirm on the order summary). Thereafter is a printed step, not an April letter: 100 Mb €30→€40, Pure Fibre 500 €35→€50 (€55 with phone), Pure Fibre 1000 €40→€70. Digiweb prints “No CPI Increase” on its fibre too, but the product is the rural rollout: HyperPulse NBI 1000 at €44.95→€54.95, NBI 500 at €34.95 for six months then €49.95, then €54.95 (plus €49.95 activation), NBI 2 Gb at €59.95→€69.95, SIRO 2 Gb at €59.95→€70, plus wireless/satellite leftovers while you wait. Coverage 8.9 vs Pure’s 8.4; service 9.2 vs 9.1.
Buy Pure when the Eircode is already on wholesale fibre and you care more about year-two cost than the flashiest gig or a TV pack. Buy Digiweb when NBI’s engineer is the story, or when a regional SIRO gig at €37.95 undercuts waiting on a big-brand 500. Check the address first — availability is still Eircode-by-Eircode. Ranking: best broadband for Ireland. Rural: best rural broadband. NBI: NBI explained.
Quick comparison
Side by side from published August 2026 prices and contract terms — the same data behind our best-broadband ranking. Green highlights the better figure on that row. Speeds are advertised headlines, not lab results we invented. Availability is always by Eircode.
| Pure Telecom | Digiweb | |
|---|---|---|
| Our score | 9.1 | 8.7 |
| Intro from | €30 | €34.95 |
| Thereafter from | €40 | €49.95 |
| Headline speed | 500 Mb | 1000 Mb |
| Annual rise | No | No |
| Networks | Open Eir FTTH, Open Eir FTTC, SIRO, NBI | Open Eir FTTH, SIRO, NBI, Fixed wireless, Satellite |
| TV bundle | No | No |
Pure’s €30 100 Mb vs Digiweb’s €37.95 SIRO gig
These two do not fight on the same headline tier, which is the point. Pure’s cheapest advertised full fibre is 100 Mb at €30 (€40 thereafter) — a fair small-household line, not a gigabit poster. Pure Fibre 500 is €35→€50 (€35→€55 with the phone bundle); Pure Fibre 1000 is €40→€70. Sky’s €30 500 Mb intro still undercuts Pure’s by €5 in year one — and lands on €67.50 against Pure’s €50. Pure is trying to win the stay, not the sticker.
Digiweb’s cheapest town intro is SIRO Gigabit at €37.95 (€49.95 thereafter, €29.95 set-up) — often the better buy than a 500 Mb vanity tier. HyperPulse NBI 1000 is €44.95→€54.95 with free install; NBI Fibre 500 is €34.95 for six months, €49.95 for the rest of year one, then €54.95, with a €49.95 activation fee — so if both are at the Eircode, take the gig. NBI 2 Gb is €59.95→€69.95; SIRO 2 Gb is €59.95→€70. Neither thereafter is Eir’s ~€76. Value score: Pure 9.0, Digiweb 8.3. Cheapest big-brand intros: cheapest broadband.
Same wholesale fibre — Digiweb adds wireless and satellite bridges
Both retail Open Eir FTTH, SIRO and NBI. Pure also sells Open Eir FTTC. The physical line at a given Eircode does not change when you swap these logos; NBI’s engineer still does the rural install, SIRO the town one. You are picking the retailer and the tariff, not a private duct.
Digiweb’s extra kit is the waitlist: fixed wireless and satellite for houses fibre has not reached yet. Treat those as a bridge, not a substitute once the pole is live. Pure stays a fibre (and FTTC) shop — no dish, no mast leftover on the plan list we track. Neither can sell Virgin cable. Network map: Open Eir vs SIRO vs NBI vs Virgin. SIRO: SIRO explained.
Pure’s 100-to-1 Gb ladder vs Digiweb’s NBI and SIRO gigs
Both score 8.6 on speed — the product mix, not a lab. Digiweb leads with gigabit: SIRO 1000/1000 at the €37.95 intro, NBI 1000 at €44.95, SIRO 2000/2000 at €59.95. Mind the upload column: SIRO is symmetrical, NBI is not — Digiweb’s own spec is 500/50, 1000/100 and 2000/200. If the National Broadband Plan or SIRO gig is at the door, that is the line worth taking; NBI 500 is the slower twin with a €49.95 fee attached.
Pure’s ladder starts lower and follows the Open Eir profile. 100 Mb is 100/100; Pure Fibre 500 is 500/100 at €35; Pure Fibre 1000 is 1000/200 at €40. Symmetry on Pure means a SIRO order, not a tier. Do not buy Pure 100 Mb to “save” if the house will sit on two 4K TVs and a VPN all evening — and do not buy Digiweb NBI 500 to save if HyperPulse 1000 is the same install. Household sizing: what speed do I need. Full fibre: best fibre broadband.
Pure’s no-hike reputation vs Digiweb’s 12-month fibre intros
Contract is Pure’s whole pitch, and the scores agree: 9.4 vs Digiweb’s 8.2. Pure is one of the retailers ComReg Compare flags for plans without a built-in annual increase. Thereafter still rises — €15 on 500 Mb, €30 on the gig, not Eir’s doubling plus €4 each April from 2027 — but the April letter is not the product. Confirm “no hike” on the order summary; the tile is not the contract.
Digiweb prints “No CPI Increase” on its fibre plans too, with a printed thereafter step (SIRO gig to €49.95, NBI 1000 to €54.95) and once-off fees on some plans (€29.95 SIRO set-up, €49.95 NBI 500 and NBI 2 Gb activation). That is a fair independent contract, just not the reason Digiweb exists — NBI/SIRO specialism is. Both beat Eir and Virgin on year-two manners. Neither is a rolling monthly like Starlink. Switching: how to switch. Hikes: April price rises. ETFs: early termination fees.
Digiweb’s rural NBI brief vs Pure on the same wholesale maps
On paper both sell Open Eir, SIRO and NBI, so the wholesale map is shared. In practice Digiweb is who rural Ireland already knows: we score coverage 8.9 vs Pure’s 8.4, ComReg Q1 2026 share 2.2% vs Pure’s 2.5%, and the wireless/satellite leftovers extend the “can we talk to you at all?” footprint while NBI is still “coming.” Switcher.ie 2026 Best Alternative Network sits on that rural reputation.
Pure will take many of the same NBI and SIRO orders; it is not a specialist marketing machine for farms. If the checker says NBI passed, price both — plus Sky and Vodafone — and pick on thereafter and service, not on who ran the billboard. If fibre is months away, Digiweb will discuss wireless/satellite; Pure will not, on the plans we track. Availability: check by Eircode. Rural ranking: best rural broadband.
Year-two fibre shoppers vs farms NBI just lit
Pure is for people who already know the house can take wholesale fibre and refuse to donate year two to a big-brand thereafter. Irish-owned, no TV empire, fibre-only with no landline required, smaller queue. Skip Pure if you want the cheapest 12-month 500 Mb sticker (Sky), live sport on the same bill, Virgin’s cable, or plug-in 5G this afternoon.
Digiweb is for the NBI pole that just went live, the regional SIRO town that wants a €37.95 gig, and the house that still needs a temporary wireless/satellite story. Skip Digiweb if you are on a Virgin street, if you need Sky Sports in the bundle, or if a town Sky or Pure 500 intro undercuts NBI 500 and year-one cost is all you weigh. WFH: working from home. Landline: do I need a landline.
Two small Irish queues — Digiweb’s Switcher gong vs Pure’s local brief
This is the pleasant round. Digiweb’s service score is 9.2, Pure’s 9.1 — both clear of Eir (7.2) and Virgin (7.8). Digiweb took Switcher.ie 2026 Best Alternative Network; Pure’s product is the human on the phone at 2.5% share. Neither will match Virgin’s app polish. Neither should need to.
There is no live TV on either side: buy Netflix yourself. That is a feature if you hate bundles, a miss if sport is the reason you pay. Reliability sits close (Pure 8.6, Digiweb 8.5) because the line is still NBI/SIRO/Open Eir’s. Fault handling is retailer; the glass is wholesale. Comparisons hub: broadband comparisons.
Which should you choose?
It comes down to the line at the house, then the bill. Here’s the quick way to decide.
Choose Pure Telecom if
The house is on Open Eir, SIRO or NBI and you care more about thereafter and the absence of a built-in April hike than the cheapest sticker. You want an Irish independent with a smaller phone queue, fibre-only with no landline, and you do not need a live-TV empire. 100 Mb at €30 may be enough; 500 Mb at €35→€50 is the mainstream pick, and it costs €5 more than Sky in year one and €17.50 less every month after.
Check Pure Telecom →
Choose Digiweb if
NBI has just passed a farm, one-off house or village, or SIRO is at a regional town and a €37.95 gigabit intro is the deal you wanted. You want an Irish-owned NBI specialist (Switcher.ie 2026 Best Alternative Network) and you would rather skip TV bundles. Wireless or satellite is acceptable only as a bridge until the pole is live.
Check Digiweb →Advertiser disclosure: we earn a commission when you buy through links on this page. This never affects our scores or the winner of each round.
