Pure Telecom Broadband Review Ireland 2026
Pure Telecom is the Irish-owned retailer we score 9.0: same Open Eir, SIRO and NBI fibre as the big brands, often without a built-in April hike.
Pure Telecom review: key takeaways
- ✓Pure Telecom is an Irish independent selling the same wholesale fibre as Sky, Vodafone and Eir — Open Eir, SIRO and NBI — not its own network.
- ✓Contract fairness is the point: Pure is one of the retailers ComReg Compare flags for plans without a built-in annual increase. Confirm it on the order summary.
- ✓Advertised plans in August 2026 run from 100 Mb full fibre at €30/mo intro (€40 thereafter) up to 1 Gb at €70/mo (€80 thereafter). Headline speed is 500 Mb.
- ✓The 500 Mb + phone bundle at €35/mo is the value 500; Pure Fibre 500 at €50/mo is the symmetrical 500/500 pick. Neither is Sky’s cheapest intro.
- ✓ComReg Q1 2026 puts Pure at 2.5% of fixed broadband lines — small enough that the phone queue is the product, not a TV empire.
- checkSame physical Open Eir / SIRO / NBI line as the big brands
- checkContract fairness is the point — fewer automatic annual hikes
- checkIrish-owned, with a smaller queue on the phone
- checkPhone bundles exist if you still want a landline, but fibre-only is available
- closeHeadline 500 Mb / 1 Gb can look dearer than Sky’s intro
- closeNo live-TV empire — buy Netflix yourself
- closeSmaller retailer: app/router polish is not Virgin-grade
- closeAvailability is still Eircode-by-Eircode on wholesale fibre
How Pure Telecom scored
Six categories, scored from published prices, contract terms, coverage and technology — not invented lab Mbps.
Pure Telecom at a glance
Plans and prices (August 2026)
Introductory monthly prices. Thereafter is what the same plan typically costs after the deal — the number that decides whether you stay or switch.
| Plan | Intro / mo | Thereafter / mo | Contract | Download | Upload |
|---|---|---|---|---|---|
| Full fibre 100 Mb · 12 months | €30 | €40 | 12 months | 100 Mb | 100 Mb |
| Broadband + phone 500 Mb · 12 months | €35 | €45 | 12 months | 500 Mb | 100 Mb |
| Pure Fibre 500 · 12 months | €50 | €60 | 12 months | 500 Mb | 500 Mb |
| Pure Fibre 1000 · 12 months | €70 | €80 | 12 months | 1000 Mb | 1000 Mb |
Who it’s for
People who care more about year-two cost and a human on the phone than the flashiest 12-month intro or a Sky/Virgin TV pack. If the Eircode is on Open Eir FTTH, SIRO or NBI, Pure is the independent to price against Sky and Vodafone before you lock 24 months with a big brand.
Get it if
- Your Eircode is on Open Eir FTTH, SIRO or NBI and you want an Irish independent on that line
- You care more about thereafter and the absence of a built-in April hike than the cheapest intro
- You would rather a smaller phone queue than a TV bundle you would not watch
- You want fibre-only — no landline required — with a 12-month contract and a 14-day cooling-off
Skip it if
- You are chasing the cheapest 12-month 500 Mb sticker — Sky’s intro usually wins that race
- You want live TV or sport in the same bill — Pure has no TV empire; buy Netflix yourself
- The house is Virgin-only cable — Pure cannot use that network
- You need plug-in internet this week with no engineer — that is 5G home, not wholesale fibre
Networks they sell
Open Eir FTTH. Full fibre to the premises on Eir’s wholesale network. Where the upgrade has landed, Pure can sell 100 Mb, 500 Mb and 1 Gb retail plans on the same physical line Eir and Sky use. Upload depends on the wholesale product — the Pure Fibre 500/1000 labels are the symmetrical ones.
Open Eir FTTC. Fibre to the cabinet, copper to the door. Still common in Ireland. Advertised “fibre” on FTTC is not the same product as FTTH — typical last-stretch copper tops out around 100 Mb, and upload is lower. Check the order for FTTH vs FTTC before you compare it to a SIRO gigabit.
SIRO. Full fibre on the ESB pole network (Vodafone + ESB wholesale). Towns and many estates. Symmetrical upload is the SIRO pitch — Pure Fibre 500 (500/500) and Pure Fibre 1000 (1000/1000) are the plans that match that technology when SIRO is at the Eircode.
NBI. Rural National Broadband Plan fibre. You do not buy from NBI; you pick a retailer. Pure is on that list. Availability is premises-by-premises — if the map says the house is passed, Pure is one of the names to check alongside Digiweb, Sky and Vodafone.
Our verdict
Pure Telecom is the fairest-contract pick in our ranking (9.0/10, rank 3). It does not own a network. It resells Open Eir, SIRO and NBI — the same glass Sky, Vodafone and Eir sell — and competes on the bill and the person who answers the phone. Irish-owned, no live-TV bundle, no landline required on fibre-only plans. ComReg Q1 2026: 2.5% of lines.
The commercial case is year two, not year one. Sky’s 500 Mb intro is regularly cheaper than Pure Fibre 500. Pure’s cheapest advertised fibre is 100 Mb at €30/mo (€40 thereafter); the 500 Mb + phone bundle is €35/mo (€45 thereafter); symmetrical 500/500 is €50/mo (€60 thereafter); 1 Gb is €70/mo (€80 thereafter). Thereafter steps up by about a tenner, not a doubling. And Pure is one of the names ComReg Compare flags for plans without a built-in annual increase — the opposite of Eir’s published April €4 rise from 2027. Always confirm that on the order summary; “often” is not a guarantee.
Skip Pure if you want the lowest 12-month 500 Mb sticker, a Sky Sports / Virgin TV pack, or Virgin’s own cable (Pure cannot sell that). Get it if the Eircode is on wholesale fibre and you would rather a smaller Irish retailer with a less hostile out-of-contract number. Check the address first — availability is still Eircode-by-Eircode.
We scored Pure Telecom on published Irish plan prices (August 2026), contract terms (intro vs thereafter, whether an annual rise is built in), wholesale networks, ComReg Q1 2026 share (2.5%), and service reputation versus the big four. Scores are editorial — contract fairness, year-two cost, coverage and technology — not fake lab Mbps. Line-level speed tests will be added as we instrument homes; until then we quote advertised plan speeds only. No retailer can pay for a better score.
Pure Telecom broadband: frequently asked questions
Is Pure Telecom Irish-owned?+
Yes. Pure Telecom is an Irish independent retailer — not Sky (Comcast), Vodafone Group, Virgin Media (Liberty Global) or Eir. That is why it shows up in our ranking as the fairest-contract, local-service pick rather than a TV-bundle brand. It is still a retailer on wholesale fibre, not the owner of the line.
Does Pure Telecom put prices up every April?+
Often no. Pure is one of the retailers ComReg Compare flags for plans without a built-in annual increase — unlike Eir’s published flat €4 April rise from 2027, and unlike the in-contract rises Sky, Vodafone and Virgin have used. That is a contract term, not a vow never to change price: confirm it on the order summary, and thereafter still steps up after the 12-month intro (typically about €10/mo).
What networks does Pure Telecom use?+
Open Eir (FTTH and FTTC), SIRO and NBI. Same wholesale fibre as Sky and Vodafone. Pure does not sell Virgin cable or Virgin’s own fibre, and it is not a 5G home or satellite retailer in our dataset. Availability is always the Eircode: if SIRO or NBI has not passed the house, Pure cannot magic it there.
How much is Pure Telecom broadband in Ireland?+
As of August 2026, advertised intros start at €30/mo for 100 Mb full fibre (thereafter €40), €35/mo for a 500 Mb broadband + phone bundle (thereafter €45), €50/mo for Pure Fibre 500 (500/500, thereafter €60), and €70/mo for Pure Fibre 1000 (1000/1000, thereafter €80). 12-month contracts, no setup fee on the plans we list. Prices move — check the live order.
Is Pure Telecom cheaper than Sky or Eir?+
On the flashiest 500 Mb intro, often no — Sky is regularly cheaper in year one. Pure’s case is the other 24 months: thereafter is typically ~€10 above the intro, not Eir’s jump toward €76 on mid-tier plans, and Pure often has no built-in annual hike. Add year-one plus year-two before you pick a logo. The 100 Mb Pure plan at €30 can undercut a dearer gigabit you do not need.
Does Pure Telecom require a landline?+
No on fibre-only plans. A broadband + phone 500 Mb bundle exists if you still want a landline; you do not have to take it. Full-fibre (FTTH / SIRO / NBI) does not need a copper phone line the way old ADSL did.
What speed will I actually get with Pure Telecom?+
We do not publish fake lab Mbps. Pure’s advertised downloads are 100 Mb, 500 Mb and 1 Gb depending on the plan; uploads are 100 Mb on the 100 Mb fibre and the 500 Mb + phone bundle, and 500/1000 Mb symmetrical on Pure Fibre 500/1000. Real throughput depends on which wholesale product is at the door (FTTH vs FTTC vs SIRO vs NBI), Wi-Fi, and the evening peak. FTTC “fibre” is still copper on the last stretch. Check the order for the technology, then speed-test on Ethernet after install.
Can I get rural NBI fibre from Pure Telecom?+
If NBI has passed the premises, yes — Pure is a retailer on that wholesale network, same as Digiweb, Sky and Vodafone. NBI does not sell to households itself. Check the NBI map and Pure’s Eircode checker; if the house is not passed yet, Pure cannot sell you that fibre early.
How do I switch to Pure Telecom?+
If you already have a landline or fibre account, the new retailer manages the switch under ComReg rules — you should not be left without a service on the changeover date. There is a 14-day cooling-off on distance contracts. If you are still in a term with someone else, ask both sides about early-termination fees before you place the order. Moving house is usually a new connection, not a switch.
